About

I'm currently Strategy Director at Monks, where I work with a major technology company on the strategy for their ecommerce offering as well as envisioning for mixed reality and metaverse projects, and for a leading global ecommerce brand supporting their sustainability initiatives.

Previously, I was Director of Content at Hudson’s Bay Company, where I oversaw digital ecommerce content and media, with a focus on partnerships and conversion optimization.

Prior to that I was the Executive Editor, Digital and Brand Integration at Air Canada enRoute. I was hired by Spafax (a WPP company) to help lead the digital side of a rebrand across print, web, video, inflight entertainment, and social. I led the digital team and also worked with our sales team on partnerships with brands like CHANEL and BMW. Take a look at what we're up to.

I also served as a strategic and creative leader at Toronto International Film Festival (TIFF), building their award-winning in-house studio. I began as Managing Content Producer on the team, driving our content and social strategy and developing the brand’s voice and tone; eventually I took over as Director of Content, Creative + Digital, leading a multidisciplinary team of video producers, interactive producers, designers, social media producers, and developers to create original and branded content, drive conversations, and develop campaigns and experiences.

Prior to TIFF I spent three years at CBC, first working in their branded content studio creating digital sites and experiences for brand partners, and then on George Stroumboulopoulos Tonight, transforming the digital presence of Canada’s only late-night talk show.

Thanks for visiting.

mgilderdale@gmail.com